Thursday, December 31, 2009
The End Of Newspapers?
Non enim est occultum, quod non manifestetur, nec absconditum, quod non cognoscatur et in palam veniat. (Luke 8:17)
Via The Business Insider at MarketWatch, the question is asked: Will the news survive?
It is true that newspapers had a nice run from the 1970s to the 1990s.
Newspaper employment has utterly collapsed in the last 15 years, and this has sadly enough happened globally.
But we should not forget the Internet gives the newspaper industry a tremendous opportunity.
My experience from the newspaper business during the '90s, was that ads made up 80 percent of the revenues newspapers made.
To print newspapers is very costly, and so is the paper they are printed on.
The distribution system is also very costly.
Here in Sweden, the newspapers are distributed by airplanes in the middle of the night, to every major Swedish city.
From the airports they are transported by trucks, and then by cars to be distributed to every subscribing househould between 05.30 - 07.30 AM, every morning.
The Sunday newspaper is in fact as costly to distribute as the newspapers for the other six weekdays all together.
I think no one would be happier to get rid of printed newspapers than the newspaper industry itself.
The problem lies mainly with how to make the same amount of money on online newspaper ads, you now can make from ads in printed newspapers.
I'm sure professional journalism not only will survive, but also thrive in the age of the Internet.
Those newspapers which will best adapt to new Internet technologies and to globalization, will not only survive, but will be successful beyond imagination.
"Praedica verbum, insta oportune, inportune, argue, obsecra, increpa, in omni patientia et doctrina", 2 Timothy 4:2.


